I’m a huge fan of acronyms, always have been. Acronyms allow you to communicate something relatively complex in a few short letters. In this post I’m going to focus on an acronym that should be the basis of everything you do on the web. It’s a key principle that will never steer you wrong. There aren’t a lot of things in life that you can say will NEVER steer you wrong. This is one of them.
I’m sure you can figure out what ADV implies. Essentially, everything you create online should provide value for you, your business or users. If what you’ve created doesn’t provide value for at least one of the previous entities mentioned, you’re not doing it right. Yes, this seems like something that probably doesn’t need to be stated, but the fact of the matter is, it does.
When you go online as a user you’re looking for a relatively simple experience. The quicker and easier it is to find what you’re looking for, the better for you. Better yet, is when you find a really easy to use website/web app/whatever with extremely high-quality content. Unfortunately, as we all know, the internet doesn’t always provide those types of digital outlets. The key to identifying a good online destination is to ask yourself a few basic questions:
Question 1: Is this easy to use? (No one likes things that are hard to use)
Question 2: Is this easy to share? (I love it, now I want to share it with everyone. I can’t? Boooo.)
Question 3: Is this site a time-waster or a time-saver? (Am I accomplishing anything of value?)
Question 4: Is this making my online (and offline) experience better? (Use the internet to make your life better, if you’re not doing that, change it up)
Once you run through those questions you’ll know if what you’re using is valuable or not. Take the time to go to some of your favorite online locales and see what makes those places valuable or not. The thing to remember is, yes creating something is good, but creating something that actually helps people is a whole lot better.