How many of you have had enough of the “ten tips to get better internet traffic” or “six steps to get the most out of social media” or even “two things you HAVE to be doing to generate online leads?” Whatever it is you’re trying to do nowadays it seems somebody always has a few “easy” steps to make it a breeze. The fact is, almost nothing works like that whether you’re online or off. Most of those articles are useless recaps of basic things that anyone who knows how to use Google Search could figure out in a few minutes. Rather than try to give the impression that there are just X number of steps you need to be doing, let’s go over what I like to refer to as the holistic approach to the web.
Almost everything we do for clients at CRVD Media is based around one simple question: “What are you trying to do online?”
You’d be amazed how many people think they know what their online goals are without ever taking the time to really examine the question. It’s not difficult to get overwhelmed by the sheer amount of web technology and advice columns that are out there today, but if you just chunk it down to what you’re actually trying to do online, it gets a lot easier. You should be encouraged rather than discouraged by how many tools are available to help you achieve your goals.
Whether you’re doing it yourself or enlisting the services of professionals, remember to create a list of goals. Here’s a quick checklist you can go through each time you’re considering implementing or are in the midst of a digital media project:
1) What am I trying to do online? (make sure you’re providing value)
Examples: Increase Digital Presence, eCommerce, Lead Generation, Branding, etc…
2) What tools can I use to achieve those goals?
Examples: Social Media, Data Analysis, Crowd Sourcing, SEO, Community Building/Management, Paid Ads, etc…
3) What are the best tools for my goals?
Examples: Twitter, Pinterest, Google Analytics, CMS’, Radian6, Facebook, G+, etc…
Notice, that’s not a list of strategies that will “guarantee” your success but rather the start of a holistic approach to actually doing something of value online. I’m not insinuating that all “how to” guides are useless because that’s obviously not true. I’m trying to make the point that if you can develop a birds-eye view of your web strategy you’ll be in better shape than if you were trying to piece together bits of information from various guides or sources. Having a multi-perspective viewpoint always helps to provide clear insight.