While I typically try to focus on just digital media here, this post is applicable to any situation where you need to stand out in order to be heard. In previous articles I talked about how there are never 10 steps to this or 5 reasons for that. The truth is, there aren’t any shortcuts and in order to get results you need to put in the time. Practice and you’ll get better, that’s pretty much the concept. But what do you do when you’ve found your voice and you find yourself competing with hundreds or even thousands of people who are talking about the exact same thing?
So you think you can dance? Prove it. Is anyone going to believe that you’re a great dancer just because you know a lot about dancing? Probably not. Dancing is just one of those things that you have to see someone do before you believe they’re good at it. No matter your area of focus (dancing, technology, sports) you need to be able to prove that you’re good and knowledgeable about that subject. For instance, on this site I routinely give examples of projects that have helped me form some of my ideas. People like to see that you’ve walked the walk, not that you can just talk the talk.
Want to blend in? Then do things like everyone else. If you want to stand out, though, make sure you’re bringing a unique twist to an old idea. How many websites for digital media strategy relentlessly talk about how awesome Facebook is, how to use Twitter to reach a new audience, why Pinterest is the panacea for all your internet woes? The answer? A lot. The reason I don’t talk about that kind of stuff is pretty simple. If you want to find the same article re-purposed and slightly changed over and over again, by all means, go to other sites that deal with digital marketing. You’ll find it’s more fun (and productive) to focus on things that no one else is talking about. It gives you a voice that you then get to hone.
Don’t expect people to flock to you if you’re not engaging or seeking out other people’s ideas and opinions. There’s a simple law of reciprocity that the universe abides by: If you want people to find you, find other people. Simply by conversing with other people you can attract a large audience. If that sounds too easy to be true, go try it and let me know how it works out.
If you want to get better at all of the previously mentioned ideas get better at not-thinking. Turn your mind off at times. That’s it. I’m not asking you to be a yogi and sit and meditate for hours at a time. Nope (although you’re welcome to do that too.) Try taking 2-5 minutes to clear your mind and attempt to not think. Even if it seems silly or foreign stick with it and you may find yourself surprised at how quickly the creativity flows.
Again, this post isn’t meant to be an easy-fix for overcoming the sea of noise that can often arise on the web. Instead use these techniques to bolster any current endeavors you’ve undertaken. With a little diligence and focus you too can rise above the sea of noise.