Soundcloud is one of my favorite platforms on the web right now. Combine it with a little audio editing and you have quite the potent cocktail. I’ve had the pleasure of testing out some of my Soundcloud theories over the past couple of months for some large campaigns and I’m here to let you know if you use the platform creatively, it can be one of your most powerful tools when it comes to getting the word out on the web. Today, I’m going to break down many advantages of using Soundcloud and how you can start leveraging the platform for your and your audience’s benefit.
This one isn’t rocket science. Sometimes people like listening to helpful or interesting stuff. I could expound upon this with data points but for now just take my word that people respond to audio content. While it might not be as sexy as video, audio content has a way working itself into your daily life. Video is a very demanding medium. Oftentimes, you just want something in the background that doesn’t command your full attention.
Have you ever clicked on a headline and then started reading an article only to find out you might have bit off a little more than you can chew? Me too. I LOVE reading, but sometimes it doesn’t fit in with what I’m trying to do. Being able to listen to someone talk while doing something else is a luxury. The more accesible you make your content, the more people will key in to what you’re doing/sharing online.
This is a huge one. We all know by now that more and more people are accessing the web via their phones, tablets and phablets. Soundcloud conveniently can be accessed on all of those devices. In addition, it sports a very handy feature that allows you to do other things on your device without stopping the audio. This is good. Very good.
OK, it may seem that editing audio is a little technical. Let me dispel that notion. Make a few chops to separate a longer audio file is one of the most powerful (and easy) things you can do. Get a tool like Audacity or any basic DAW (Digital Audio Workstation) and a little snip snip here and a snip snip there and voila! The way people consume content on the web has changed how we consume content in general. Audio books are still around but not everyone has the time to listen to a one to three hour audio file during the course of their very busy days. What people do have time for is an hour long audio clip broken up into 12 distinct parts. This in turn allows for some unique repurposing of audio content. With Soundcloud you can create a “set” and combine multiple audio files into one cohesive unit. This allows people to consume a large piece of content at their own speed. After doing this for some online promotional campaigns the numbers that came in were astounding. Significantly (more than 10x) as many people listened to the entire 1 hour clip broken up then just the unedited file. Those are numbers that continue to repeat themselves time and time again. Take an hour long clip and make it a 12 track “album.” Which brings me to the advantages of having a “mini album”
Gone are the days where you need to send your audio files to a CD printing manufacturer and distributor. Now everyone has the ability to create their own albums and distribute them over the web. Frankly, it’s only a matter of time before more musicians and artists realize that selling direct will allow them to be in charge of their own careers entirely. But alas, that’s a whole other topic for another post. Whatever content you have, you can create an album and distribute it via the web, so what are you waiting for?
Everyone loves free stuff but if you got the goods why not see if people are willing to pay for them. If you release three free “albums” on Soundcloud why not make the fourth one donation based or a fixed price? Sure, not everyone is going to fork over their hard earned cash, but some people will. That’s called turning old content into new revenue. And who among us doesn’t like new revenue? Those are just some of the ways Soundcloud has proven itself as a web tool. In addition, I find myself using the platform not just as a content distributorr but as a user too. At the end of the day, that’s the best endorsement I can give to anything. Happy Soundclouding!