In case you’ve been living under an internet rock for the past few years there’s a pretty popular CMS (Content Management System) called Tumblr. More and more established brands and businesses are turning to Tumblr for their blogging needs. So what gives? With a seemingly infinite number of CMS’ available why is Tumblr so popular?
One of the biggest reasons is that it’s incredibly simple to use. For brands that want to have their creatives run their blog, Tumblr is not only an obvious, but an excellent choice. The platform is powered by its’ ease of use and clean aesthetic design. With customizable themes and layouts Tumblr doesn’t fall prey to that “everything looks the same” trap- something that has plagued Google’s Blogger platform for years.
In terms of getting content online and live, Tumblr could not be easier. TYou can post 7 types of media from the backend which are all very straightforward. You can upload text, images, quotes, links, chat, audio files and videos. No looking through tabs and pages to find fields to upload various types of media, it’s all right there in front of your face. In addition, the reblogging feature of Tumblr allows media from different pages to be shared extremely quickly across the tumblrsphere.
All the pros aside, Tumblr is not for everyone. It started with somewhat of a niche existence among creatives and artists. Later, larger brands started adopting the tool because of it’s popularity. Other CMS’ such as WordPress have many more options for ads, widgets and 3rd party software. If the goal is to have a blog that generates revenue via a CPM or other ads Tumblr probably isn’t the right choice.