First off, I’d like to point out that if you don’t know what a Web Responsive website is that’s OK. It’s a relatively new term that has grown in popularity with the massive increase in mobile devices that are web-enabled. Basically, every smartphone and tablet that’s out has directly led to a need for websites to become design responsive.
Web Responsive simply means that whatever device someone chooses to use when accessing your website, that person/device will get a custom version of the site that looks good and functions well on their particular device. For example, let’s say you’re viewing this site on an iPhone. If you went to an older website that wasn’t web responsive there’d be no guarantee you’d see the site the way I intended you to see it. Since I use WordPress and have a web responsive theme, if you’re viewing this on an iPhone or other mobile device you’ll be able to access this site (and all the extra features) without any problems.
Back in the day web and graphic developers had to constantly take stock of how their sites looked in different browsers. Sometimes a site would look great in Safari but when you opened up Internet Explorer everything was a mess. Now if you follow some good practices you can make sure your site looks good no matter how people are getting there.
At this point, it’s almost redundant to bring up that more people will be accessing the web from mobile devices than from personal computers starting in 2013. It’s not redundant yet because so many brands have yet to take stock of the situation. The trends are there and the fact remains if you don’t have a mobile-enabled version of your site, you’re falling behind. I don’t point this out to be a fear-monger but rather to convey the importance of having a website that everyone can experience. Part and parcel with the rise of mobile devices is the rise in diversity of devices. Rather than trying to force a one size fits all approach onto your viewers give them something that is suited for their particular tablet or phone.
What’s the worth of an awesome digital media strategy, if the people who you eventually get to visit your site get a mess of a page and can’t understand what’s going on? If you’re running SEO and social media campaigns that are intended to increase your web traffic you better make sure that when the traffic arrives you’re capitalizing on it. Having a site that looks like crap because it’s not formatted properly, is akin to putting out a full page ad in the New York Times for your restaurant when it just failed the city health inspection. Strategize wisely.
If all of this has got you thinking about how you can get a web responsive site there’s no need to worry. It’s typically a very painless and simple process. Many CMS’ like WordPress offer a variety of themes that are web responsive. You don’t have to rely on some fancy programmer to make sure you’re all up to date. In addition, with the advent of HTML5 there are a variety of other custom themes that aren’t reliant on a CMS framework like WordPress, Joomla or ExpressionEngine. The point I’m trying to hammer home is that having a web responsive website isn’t a feature, it’s a pre-requisite. The moral of the story is, don’t lose out on traffic, leads or because people can’t access your site properly.