If you’ve had the pleasure of operating a blog or website, chances are you’ve had those days where you ask yourself if it’s all worth it. Yeah, you’re sharing amazing insight and information on a regular basis but is it really helping you become an established authority on your topic of choice? The answer, of course, is yes. But the fact remains that it can be difficult to see the light at the end of the tunnel when it comes to blogging, especially if you’re just starting out and not seeing the pop and sizzle you’d like when you open up your Google Analytics account.
During the past year I’ve become a big fan of blogger extraordinaire James Altucher. James runs a brutally honest blog on how to improve various aspects of your life and happens to touch on some pretty powerful digital marketing concepts from time to time. One of the best tips James has shared with his readers are the many benefits of self-publishing. James believes that anyone can be an author and that the benefits of self-publishing are so powerful, there’s almost no reason to not do it. Now, you might be saying, “I’ve never written anything in my entire life, let alone a whole book,” and to that I say, so what?
It’s now easier than ever to self-publish your own stuff. I’m not talking about “War and Peace” here (although if you’re so inclined, go for it), just consolidating your blog posts into a handy dandy e-book that summarizes the main thoughts and points into one nifty package. Let’s go over the insanely easy process of how this would work for you.
Step 1: Focus
Identify the content you’d like to convert into a book. Figure out what the overall message of your book is and then start to round up posts that support that message. You may even discover new themes that you didn’t even realize you were addressing. If you’ve been blogging for more than a few months you likely have enough content for a book.
Start putting your book together. It’s not like you have to start from scratch and even if you did all it would take is 30-50 blog posts before you have enough content to put in a book format. Find the posts you’ve written, consolidate them and write an intro and conclusion, then tie your posts together with some witty wordsmanship, and voila! Remember, most of your book has already been written, all you need to do is tie it together.
Join CreateSpace. CreateSpace will allow you to upload your book (once it’s finished) and create a cover, artwork, formatting, ISBN numbers for publishing and all the other good stuff you’ll need to be a bonafide author. CreateSpace also offers tutorials to help get you started.
Join Author Central by Amazon. This is the platform that you’ll be selling your book on. Who needs publishing companies that will potentially delay a book release and slow you down? James Altucher is fond of pointing out that unless you’re getting a huge advance (no one is anymore) there’s very little reason to go through an “established” publisher. They don’t do marketing for your book and they often make you wait exorbitantly long time before your book is even available to the general public. Skip all that and publish directly to Amazon, then promote it through your digital channels.Tip: Remember, you can have physical copies of your book available too, there’s no rule saying that this needs to be an eBook
And there you go, you’re a published author. Up there with the likes of Steinbeck, Vonnegut and Huxley. The best part is you’re in control of how the book is marketed, priced and consumed. You set the price of the book. You can give it away for free, ask for an email to download a digital copy, charge a million dollars or do whatever else you think might work. The beauty of this strategy is the fact that you’ve now created a product that shows people you know what you’re talking about. So the next time you’re thinking about packing up your blog and going home, just remember, there are endless ways to get quality content and information out to the people who want it. Creating is NEVER a waste of time. Sometimes all it takes is a little restructuring or organizing to make “old” content fresh.